The Business
Solel Beauty is a beauty brand based in the South Bay aiming to connect clients with healthy, all natural, handmade products.
The Challenge
Solel Beauty sought a rebrand as it moved on from its humble beginnings as a one-person team. The client wanted a clean and sophisticated look without sacrificing the down-to-earth feeling of a handmade and all-natural product. We sought to develop a more polished persona without losing touch with the brand's origins.
Brand Development
Logo The client wanted a logo and brand identity that evoked a sense of whimsy, wisdom, and earthiness.
The logo was developed by considering objects that evoked wisdom and earthiness. Combining an upturned eye (a symbol of inner wisdom) with a blossoming plant (life-giving, connection to the earth) effectively exemplified Solel Beauty's focus on all-natural products and self-care.
A monoline style helped to keep the look simple, while suggesting an almost hand-drawn quality that kept things looking earthy.
